Outdoor advertising with a purpose

street furniture billboards by IBM + ogilvy paris
for 'people for smarter cities'
I personally like this project very much, not just because they created a smart advertising but the purpose it gave to the people in the city. Just a simple additions, makes A difference for the people in their daily routine. 

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.

IBM and ogilvy & mather france work together to spark positive change with the 'people for smarter cities' cities initiative, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created  outdoor advertising with a purpose: a bench, a shelter and a ramp that would be useful to city dwellers. the campaign believes that fundamental services - such as roadways, mass transit and utilities - make a city and neighborhoods more desirable to live in. conceived in three different color variations, the graphic components of the different advertisements reference typologies such as wood slats and protective awnings similar to that its physical counter-part.

Initially launched in London and Paris, IBM has plans to take this idea to cities around the world and inspire citizens to think about simple ways they can help make their cities smarter.

adapted from designboom and dezeen

The Chair Project

This campaign also reminded me of this project done by our local students to resolve
the lack of seatsat the lrt & bus station in Kelana Jaya. Although I would say the main
problem is not the seat but the public transport, but at least they DID SOMETHING to
solve part of the problems. Rather to sit and wait something to happen like most people do
(I'm sorry but I have to admit I'm one of them), I truly respect them for their effort on this.
Thank you for doing something !! and hope that many others (I believe they are) including
myself will be able to do something to resolve something...

read more on the star report on the chair project